Southbay Mortuary
1763 Palm Ave, San Diego, CA, 92154
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
Ask whether assignment is available for your policy and location, what fees apply, and what you must pay upfront. MedaSynq does not arrange assignments.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
Under the FTC Funeral Rule, funeral homes must give price information by telephone and a written General Price List when you visit in person. Federal law does not require them to send the list by mail or email. You can select individual goods and services and use a casket purchased elsewhere.
Payment & Financial Options
Average in California
$3,244 – $10,202
Source: NFDA 2023 · Direct cremation to traditional burial
Help filing a known life insurance claim
Funerals in this area run $3,244–$10,202. If your family knows of a life insurance policy, Claim Assist can help file and follow up on the claim. The insurer decides whether to pay. There is no upfront fee; separate service terms apply.
Business Hours
What Families Say
“I highly recommend Rick and Southbay Mortuary. He helped me navigate a difficult time and made decision making easy. My daughter loved the little handmade teddy bear that he brought for us when he came to conduct his services. When I thought I misplaced the burial certificate, Rick sprang to action to make sure I had everything needed for a seamless service at Fort Rosecrans. He made saying goodbye to my beloved grandmother so much easier to handle. My entire family is grateful.”
— Marla Hovland
“Rick was extremely nice and so very helpful with my loved ones funeral arrangements. I could call anytime during the day and speak directly with him. During this sad and difficult time, he gave my family peace, in knowing our loved one was being cared for. I highly recommend his services. Thank you, Rick.”
— Sheryl
“Losing anymore is tough to deal with. I lost my son. As this was the absolute hardest, Rick and Southbay Mortuary made it bearable. An absolute 10 with customer care and respect. I did not feel as if my son was just another job to them. They work in a very timely manner. My questions were answered with compassion. I would ABSOLUTELY RECOMMEND Southbay Mortuary.”
— Catherine Carter Kircher
We can help with what comes next.
If your family knows of a life insurance policy, Claim Assist can help file and follow up on the claim. No upfront fee; the service fee and terms are disclosed before you enroll.
Are you Southbay Mortuary?
Claim and verify your free listing to show your services and pricing and receive family requests. Optional services have separate terms.
Claim your free listing