Informed Choice Funeral & Cremation Alternatives
3325 E Washington Ave, Madison, WI, 53704
License #a162
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
Ask whether assignment is available for your policy and location, what fees apply, and what you must pay upfront. MedaSynq does not arrange assignments.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
Under the FTC Funeral Rule, funeral homes must give price information by telephone and a written General Price List when you visit in person. Federal law does not require them to send the list by mail or email. You can select individual goods and services and use a casket purchased elsewhere.
Payment & Financial Options
Average in Wisconsin
$2,370 – $7,456
Source: NFDA 2023 · Direct cremation to traditional burial
Help filing a known life insurance claim
Funerals in this area run $2,370–$7,456. If your family knows of a life insurance policy, Claim Assist can help file and follow up on the claim. The insurer decides whether to pay. There is no upfront fee; separate service terms apply.
Services Offered
Business Hours
What Families Say
“We had a wonderful experience with all the Informed Choice staff when we made our prearrangements. When my mom passed, Susan was very attentive to our needs and took care of all the details flawlessly. I highly recommend them.”
— Helping hands carpet cleaning
“Extremely kind care start to finish and unlike so many other funeral homes, they did not act like I was a terrible person for needing to be very economical in my choices. I highly recommend for everyone especially those who need to be frugal and want the same quality of support or better than they will get anywhere else.”
— MadPower Training Center
“We used Informed Choice for cremation services. Navigating the website was really simple and clear. The staff were very helpful and responsive. The cremation took place at the beautiful new Cress Center on University Ave. We paid less than half the price that we were quoted by the big name funeral homes in Madison.”
— Caleb Payne
We can help with what comes next.
If your family knows of a life insurance policy, Claim Assist can help file and follow up on the claim. No upfront fee; the service fee and terms are disclosed before you enroll.
Are you Informed Choice Funeral & Cremation Alternatives?
Claim and verify your free listing to show your services and pricing and receive family requests. Optional services have separate terms.
Claim your free listing