Sundberg Funeral Home & Cremation Care

“What’s deeply disturbing is not just individual experiences, but the pattern of how this business handles criticism. Instead of responding to negative reviews with humility, empathy, or accountability, this funeral home consistently responds with defensiveness, blame-shifting, and thinly veiled threats. That alone should alarm anyone considering trusting them during one of the most vulnerable moments of their life. A funeral home should be a place of compassion, professionalism, and emotional safety. What I’ve seen instead is a business more concerned with silencing criticism than reflecting on why families are upset in the first place. Public responses to reviews often read as confrontational, dismissive, or intimidating — as if grieving families are the problem for speaking up. Threatening customers (explicitly or implicitly) for leaving honest reviews is completely inappropriate, especially in this industry. People are not writing reviews for attention — they are doing so because something went wrong during an already traumatic time. Attempting to scare, shame, or discredit them publicly shows a lack of emotional intelligence and a refusal to take responsibility. Accountability looks like this: • Acknowledging that a family felt hurt or disrespected • Taking ownership where mistakes were made • Responding with empathy instead of ego • Understanding that grief amplifies everything What accountability does not look like is gaslighting reviewers, implying legal consequences, suggesting dishonesty, or responding in a way that escalates conflict. When multiple reviews reflect similar concerns and the responses remain hostile, the issue is no longer “a misunderstanding” — it’s a leadership and culture problem. If this is how feedback is handled in public, it raises serious concerns about how families are treated behind closed doors when issues arise. Respect, compassion, and professionalism should not disappear the moment a customer speaks critically. I strongly encourage anyone considering this funeral home to read not just the reviews, but the responses. They speak volumes. Families deserve dignity, grace, and accountability — not defensiveness and intimidation.”

— Stephany Rinaldi

“Being disrespectful as a funeral home owner severely damages your reputation and trust within the community. Funeral services require compassion, professionalism, and sensitivity, and failing to uphold these values alienates grieving families and tarnishes your business image. Such behavior can lead to negative reviews, loss of clients, and ultimately, a decline in business success. Maintaining respect and empathy is essential to sustaining a funeral home's credibility and long-term viability. The way you spoke to Gaby about the issues was completely unacceptable. Gaby’s stepdaughter is just as much family as her mother and has been a part of her life for years. In many ways, she has been a better mother to her than her own biological mother was. Look at how she’s acting now—this situation has caused so much pain for everyone involved. This is truly a horrible situation all around. You need to publicly apologize to both her and her father. Rest in peace, Izamary.”

— Chelsea Smith

“I’m leaving this review based on my direct experience. Instead of addressing legitimate concerns privately and professionally, this funeral home chose to publicly attack people who left honest reviews. That alone speaks volumes. During an already painful time, I was met with defensiveness and public criticism rather than compassion and accountability. A business serving grieving families should handle concerns with respect — not retaliation. I would strongly encourage management to reconsider how they treat clients who simply share their truth.”

— William Thorn