Naly's Floral Shop
1203 N Sherman Ave, Madison, WI, 53704
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
Ask whether assignment is available for your policy and location, what fees apply, and what you must pay upfront. MedaSynq does not arrange assignments.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
Under the FTC Funeral Rule, funeral homes must give price information by telephone and a written General Price List when you visit in person. Federal law does not require them to send the list by mail or email. You can select individual goods and services and use a casket purchased elsewhere.
Payment & Financial Options
Average in Wisconsin
$2,370 – $7,456
Source: NFDA 2023 · Direct cremation to traditional burial
Help filing a known life insurance claim
Funerals in this area run $2,370–$7,456. If your family knows of a life insurance policy, Claim Assist can help file and follow up on the claim. The insurer decides whether to pay. There is no upfront fee; separate service terms apply.
Business Hours
What Families Say
“I ordered a floral arrangement for my sister and it was delivered within 2 hours! Absolutely beautiful. Wonderful customer service. Naly's will be my go-to florist in Madison. Thank you Naly's Floral Shop🩷”
— Kathy Sahli
“WOW! The quality of this gorgeous bouquet my in laws sent from Naly’s is gorgeous. Already have recommended them to others after getting this. Great combo of flowers, not just cheap usual filler flowers you see often.”
— Laura Bestul
“An innovative and beautiful bouquet - better than the website picture. I ordered for same day delivery in the early afternoon and it arrived as requested, after 4 PM the same day. I am very pleased.”
— Kati Toivanen
We can help with what comes next.
If your family knows of a life insurance policy, Claim Assist can help file and follow up on the claim. No upfront fee; the service fee and terms are disclosed before you enroll.
Are you Naly's Floral Shop?
Claim and verify your free listing to show your services and pricing and receive family requests. Optional services have separate terms.
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