McClenny and Watkins Funeral Service Inc.
2700 North Ave, Richmond, VA, 23222
Questions to Ask When You Call
You're not expected to know this. These questions help you compare and avoid surprises.
“Can I see your General Price List?”
Federal law (FTC Funeral Rule) requires them to give you itemized pricing. You have every right to ask.
“Do you accept insurance assignment?”
Ask whether assignment is available for your policy and location, what fees apply, and what you must pay upfront. MedaSynq does not arrange assignments.
“What's included vs. what's extra?”
Packages may not include everything. Ask about the casket, embalming, transportation, facility fees, and death certificate copies.
Know Your Rights
Under the FTC Funeral Rule, funeral homes must give price information by telephone and a written General Price List when you visit in person. Federal law does not require them to send the list by mail or email. You can select individual goods and services and use a casket purchased elsewhere.
Payment & Financial Options
Average in Virginia
$2,495 – $7,848
Source: NFDA 2023 · Direct cremation to traditional burial
Help filing a known life insurance claim
Funerals in this area run $2,495–$7,848. If your family knows of a life insurance policy, Claim Assist can help file and follow up on the claim. The insurer decides whether to pay. There is no upfront fee; separate service terms apply.
Services Offered
Business Hours
What Families Say
“Please keep in mind I've been away from Richmond for about 20 years and my area code is West Coast. When my Aunt passed, I called Watkins because they were the funeral home we used for my grandmother. I called from the hospital the night she passed and scheduled her pickup to the funeral home. There was no indication that Watkins no longer has a physical location in Richmond. I told Mrs. Doris McClenney that the service would be in Richmond, the viewing, the Internment - all here in Richmond. Again, nothing was said about McClenney not having a physical location in Richmond. Eventually I heard from the Church that McClenney's only location is in Charlottesville. So were they planning to drive my aunt back and forth from Charlottesville for the viewing and the service? I eventually paid the just under $3000 they charged to transport my Aunt to a different home here in Richmond. I half-lied and said it was because my Aunt had pre-paid services with someone else. But it was actually because they STILL hadn't told me they were physically in Charlottesville. What would have been their solution if (as happened) we had problems finding an outfit for my Aunt's post hospitalization body? Drive back and forth to Charlottesville until we found something? Meanwhile, Mrs Doris asked at least twice about seeing if I could have the pre-paid services transferred to them. Again, no mention of them being in Charlottesville. At the first meeting with the other home they said the embalming wasn't particular good and they would have to go over it. They didn't charge us for any embalming services. After everything settled down, I realized I was quite upset about the McClenney situation and requested $1,000 of the fee back from McClenney. Yes, they provided the services, but not once did they tell me they were in Charlottesville and in our recent exchanges, they have disregarded all mention of why I'm questioning their honesty and professionalism. I reached out to the BBB hoping they would be open to negotiation. I also sent them a registered letter. McClenney never replied; they wouldn't even attempt a negotiation. And yes, I'm still pursuing other avenues; because this is not cool to do to a grieving family. The photo on the left is their website. The photo on the right is their "Richmond" location. 10pm after my my Aunt died, I googled their phone number and did NOT get the image on the right.”
— Nic Phillips
“My husband and I used the services of Mcclenny and Watkins in May of 2022. It was the best decision at a very trying time. The respect and understanding we received helped us tremendously. The McCllennys' were with us from start to finish. They helped facilitate a beautiful and honorable service for my Sister In Law and we are so thankful. These people are the best and well skilled at what they do.. and they put their heart and soul into it. Everything went smoothly. THANK YOU SO MUCH”
— Mavis Greene
“You would think funeral homes would be compassionate, kind, and thoughtful towards the bereaved family during such a difficult time. McClenny Funeral Services was one of the worst experiences our family went through with my grandmother passing. Constant delays with her death certificate, lies, excuses, not returned phone calls. Horrible customer service and inconsiderate of the family. Horrible would not recommend too my worst enemy....And still no death certificate...since November 23,2019”
— Nicole Shands
We can help with what comes next.
If your family knows of a life insurance policy, Claim Assist can help file and follow up on the claim. No upfront fee; the service fee and terms are disclosed before you enroll.
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